Sanlam Regional Marketing Consultant 2026: Financial Services Marketing Role in Bloemfontein
Sanlam Group advertised a Regional Marketing Consultant: RA SC SFP (Bloemfontein) (JG 8/9) opportunity in Bloemfontein, Free State, within the SanlamConnect and Succession Financial Planning environment. The position focuses on implementing national distribution marketing strategies at regional level, supporting business growth, coordinating campaigns and sponsorships, conducting market research and measuring marketing return on investment.
The role requires a degree in Marketing, Commerce or Business, together with experience in a sales or marketing role within a financial distribution business. However, the official advert states that applications closed on 11 September 2026. Since today is 15 September 2026, the advertised deadline has passed. Sanlam notes that the recruiter may allow applications after the stated deadline, so candidates should check the official vacancy page to determine whether it is still accepting submissions.
Opportunity Overview
| Detail | Information |
|---|---|
| Organisation | Sanlam Group |
| Business | SanlamConnect / Succession Financial Planning (SFP) |
| Position | Regional Marketing Consultant: RA SC SFP |
| Job grade | JG 8/9 |
| Career field | Marketing / Sales / Financial Services |
| Location | Bloemfontein, Free State, South Africa |
| Advert date | 31 August 2026 |
| Qualification | Degree in Marketing, Commerce or Business |
| Experience | Financial distribution business sales/marketing experience |
| Salary | Not specified |
| Closing date | 11 September 2026 |
| Application status | Advertised deadline has passed |
| Application destination | Sanlam Careers |
About the Opportunity
This is a regional marketing-management role responsible for executing and implementing national distribution marketing strategies at regional level.
The successful candidate supports Sanlam’s regional business objectives through targeted marketing activities while working with relevant internal and external stakeholders.
The position forms part of the environment surrounding SanlamConnect and Succession Financial Planning.
Succession Financial Planning is a wholly owned subsidiary of Sanlam Group focused on Registered Financial Advisors who want to develop professional practices while providing holistic financial planning services to clients.
Who Can Apply?
Sanlam specifies a relatively focused educational requirement.
Applicants should have a:
- Degree in Marketing;
- Degree in Commerce; or
- Degree in Business.
Candidates also need experience within a financial distribution business in a sales or marketing role.
The supplied advert does not specify a minimum number of years of experience.
Applicants should therefore avoid assuming that a particular number of years is mandatory unless additional requirements appear on the application portal.
Key Responsibilities
The Regional Marketing Consultant will support the implementation of Sanlam’s national distribution marketing strategy at regional level.
Major responsibilities include executing marketing campaigns developed by the Head: Go-2-Market and assisting the Regional Business Manager with customised regional marketing plans and strategies.
The successful candidate will also provide focused regional marketing support intended to contribute to business growth.
This makes the position particularly relevant to professionals who can combine marketing execution with commercial and sales objectives.
Marketing Campaign Execution
The successful candidate will execute and support marketing campaigns developed by the Head: Go-2-Market.
This involves translating national marketing priorities into regional activities.
The Regional Marketing Consultant will also assist with customised regional marketing plans and strategies.
Candidates should therefore be capable of coordinating multiple marketing activities while ensuring they remain aligned with broader organisational objectives.
Conferences, Sponsorships and CSI Projects
The position includes supporting:
- Conferences.
- Marketing sponsorships.
- Corporate social investment projects.
Knowledge of marketing conferences and sponsorships is specifically identified in the vacancy.
This means the successful candidate may work on marketing activities that extend beyond digital or traditional advertising into events, partnerships and regional initiatives.
Worksite and Key Account Marketing
The Regional Marketing Consultant will collaborate with relevant stakeholders to provide worksite and key-account marketing support.
The position also involves executing campaigns for smaller regional worksites and key accounts.
Knowledge of worksites, different markets and how they operate is identified among the required business knowledge.
Applicants with genuine experience in worksite marketing, distribution or financial-services sales environments should make this visible in their applications.
Market and Competitor Research
Research and opportunity identification form another part of the position.
The successful candidate will undertake ongoing:
- Market research.
- Competitor research.
- Networking.
- Prospecting.
These activities are intended to help identify new opportunities.
Knowledge of market segmentation, client and product segmentation and specific value propositions for different customer segments is therefore important.
Marketing Performance and ROI
This role is not limited to executing marketing activities.
The successful candidate will actively provide feedback on:
- Projects.
- Campaigns.
- Marketing plans.
- Sponsorships.
Sanlam also expects reporting on the return on investment achieved.
Candidates should therefore be comfortable assessing marketing performance and connecting activities to measurable business outcomes.
Marketing Materials and Event Branding
The Regional Marketing Consultant will provide ongoing marketing support relating to the provision of materials and branding of national events.
This responsibility requires strong coordination and organisational skills.
The successful candidate must be able to work with different stakeholders while ensuring that required marketing resources are available for relevant activities.
Budgets and Expense Management
Budget and expense management forms part of the position, with oversight provided by the Head: Go-2-Market.
Sanlam also identifies knowledge of budgets and expense management among the relevant business skills.
Candidates with previous responsibility for marketing budgets, campaign expenditure or event costs should communicate that experience accurately where applicable.
Financial Services Knowledge
This is specifically a financial-services marketing opportunity rather than a general consumer-marketing position.
Sanlam identifies knowledge of the following areas:
- Financial-services industry.
- Legislative compliance processes and practices.
- Service Level Agreements.
- Worksite contracts.
- Sales and advice processes.
- Financial planning.
- Marketing and sales principles.
- Market segmentation.
- Sales tools and aids.
- Client and product segmentation.
- Commercial and business acumen.
Experience within a financial distribution business is explicitly required.
Technology and Systems Knowledge
The advert identifies knowledge of several technology tools and systems.
These include:
- Microsoft Excel.
- Microsoft Word.
- Microsoft PowerPoint.
- Microsoft Outlook.
- Sales tools and packages such as SANFIN and SANPORT.
- MIS.
- SAPHana.
- mWS.
Candidates should accurately list the systems they have actually used rather than claiming proficiency in platforms they have not worked with.
Personal Attributes
Sanlam identifies several attributes relevant to successful performance in this role.
These include:
- Sound planning and coordination.
- Excellent relationship and partnership building.
- Good communication.
- Presentation skills.
- Ability to influence and gain commitment.
- Structured and organised approach.
- Ability to make an impact.
- Determination and sales orientation.
- Problem-solving ability.
The position therefore requires both marketing expertise and strong interpersonal capabilities.
Core Competencies
The vacancy identifies broader qualities including:
- Cultivating innovation.
- Client focus.
- Driving results.
- Collaboration.
- Flexibility and adaptability.
- Resourcefulness.
- Action orientation.
- Planning and alignment.
- Optimising work processes.
- Effective communication.
Sanlam’s listed core competencies additionally emphasise resilience, collaboration, customer focus, results and innovation.
Salary, Stipend or Funding Coverage
The official advert does not specify a salary or salary range for the Regional Marketing Consultant position.
No salary estimate should therefore be presented as an official Sanlam figure.
The supplied vacancy also does not provide a specific benefits package for this role.
Documents Required
The official advert does not specify a mandatory list of documents required for application.
Candidates should follow the requirements provided by the Sanlam Careers recruitment platform.
As an editorial preparation step, applicants can ensure their CV clearly demonstrates their relevant Marketing, Commerce or Business qualification and experience in sales or marketing within a financial distribution environment.
How to Apply
The advertised closing date has already passed, so candidates should first confirm whether Sanlam’s recruitment system is still accepting applications.
- Open the official Sanlam vacancy page.
- Search for Regional Marketing Consultant: RA SC SFP (Bloemfontein) (JG 8/9) if necessary.
- Check whether the vacancy is still active.
- Confirm the Bloemfontein, Free State location.
- Review the qualification and experience requirements.
- If applications are still enabled, log in or create a Sanlam candidate profile.
- Complete the application and provide any documents requested.
- Submit directly through Sanlam’s recruitment system.
Official vacancy:
Check the Official Sanlam Vacancy
Applications should only be submitted directly to Sanlam, not to Reign Gigs.
Closing Date
The official advertised closing date was:
11 September 2026
That date has now passed.
Importantly, Sanlam states that the recruiter reserves the right to withdraw the advert before the deadline or allow further applications after the indicated closing date.
Candidates interested in the opportunity should therefore check the official Sanlam vacancy page rather than assuming late applications will be accepted.
Application Tips
Emphasise your financial-services marketing or sales experience, because Sanlam specifically requires experience within a financial distribution business.
Your CV should also clearly show your degree in Marketing, Commerce or Business.
Where applicable, demonstrate measurable outcomes from campaigns, regional marketing initiatives, events, sponsorships or sales-support activities. Experience measuring campaign ROI is especially relevant because the position explicitly includes reporting on returns achieved.
Candidates with knowledge of financial planning, market segmentation, worksite marketing, sales tools, budgeting and compliance should also make these capabilities visible where supported by their actual experience.
Frequently Asked Questions
Where is the Sanlam Regional Marketing Consultant position based?
The position is based in Bloemfontein, Free State, South Africa.
What qualification is required?
The official advert specifies a degree in Marketing, Commerce or Business.
Is financial-services experience required?
Yes. Candidates need experience within a financial distribution business in a sales or marketing role.
What is the job grade?
The vacancy title identifies the position as JG 8/9.
Are applications still open?
The advertised deadline was 11 September 2026 and has passed. However, Sanlam states that recruiters may allow further applications after an indicated closing date. Candidates should check the official vacancy page for its current status.
Official Source
Sanlam Group — Regional Marketing Consultant: RA SC SFP (Bloemfontein) (JG 8/9)
Advert date: 31 August 2026
Location: Bloemfontein, Free State, South Africa
Advertised closing date: 11 September 2026
Official vacancy:
Sanlam Regional Marketing Consultant Vacancy
Official careers portal:
Conclusion
The Sanlam Regional Marketing Consultant: RA SC SFP position in Bloemfontein is aimed at professionals with a Marketing, Commerce or Business degree and financial-distribution sales or marketing experience. The role covers regional campaigns, business-growth support, sponsorships, market research, stakeholder engagement, ROI reporting and marketing-budget support. The advertised 11 September 2026 deadline has passed, so interested candidates should check the official Sanlam Careers page to determine whether further applications are being accepted.
Keywords
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