Sanlam Marketing Communications Specialist 2026: Glacier Opportunity in Cape Town
Sanlam Group is recruiting a Marketing Communications Specialist for Glacier by Sanlam in Cape Town, Western Cape. The position is aimed at an experienced communications professional who can develop product marketing content, manage intermediary communications, support digital channels and translate complex investment and financial-services information into clear, engaging content.
The role requires a degree or diploma in Marketing, Communications, Journalism, Public Relations, English, Financial Services Marketing or a related field. The vacancy specifically states that financial-services experience is essential, while experience in investments, wealth management, retirement or life-insurance products is highly advantageous.
Opportunity Overview
| Detail | Information |
|---|---|
| Organisation | Sanlam Group |
| Business | Glacier by Sanlam |
| Position | Marketing Communications Specialist |
| Career field | Marketing / Communications / Financial Services |
| Location | Cape Town, Western Cape, South Africa |
| Advert date | 31 August 2026 |
| Qualification | Relevant degree or diploma |
| Specific experience | Approximately 3–5 years in communications |
| Broader experience benchmark | Degree/Diploma with 5–6 years related experience |
| Financial-services experience | Essential |
| Investment/wealth experience | Highly advantageous |
| Salary | Not specified |
| Closing date | Not specified in the supplied official advert |
| Application destination | Sanlam Careers |
The vacancy’s specific requirements state approximately 3–5 years of communications experience, while a later Sanlam qualification-and-experience field states a degree or diploma with 5–6 years of related experience. Both should be considered when assessing eligibility.
About the Opportunity
The Marketing Communications Specialist will develop, manage and deliver product-related marketing communications supporting Glacier’s business objectives, product strategy, intermediary engagement and client-education initiatives.
The position acts as a communications bridge between Product Development, Marketing, Distribution, Client Services, Compliance, Legal and external agencies.
A major responsibility is ensuring product communications are accurate, compliant, client-focused and aligned with Glacier’s brand standards.
The successful candidate will lead product communication campaigns, create and maintain marketing collateral, oversee intermediary communications, manage website content, support digital-marketing initiatives and contribute to Glacier’s wider marketing content strategy.
Who Can Apply?
Candidates should have a degree or diploma in one of the following areas:
- Marketing.
- Communications.
- Journalism.
- Public Relations.
- English.
- Financial Services Marketing.
- A related field.
The vacancy specifically requires financial-services experience.
Approximately 3–5 years of experience in a communications role is stated in the detailed requirements.
Experience in investment, wealth management, retirement or life-insurance products is highly advantageous.
Candidates should also have experience in one or more relevant disciplines such as content development, technical writing, editing and proofreading, product marketing, campaign support, website content management, intermediary communication or digital marketing.
Key Responsibilities
The successful candidate will work across several areas of Glacier’s marketing and communications operations.
These include:
- Product marketing communications.
- Intermediary communications.
- Digital and website content.
- Marketing campaigns.
- Content strategy.
- Editorial management.
- Stakeholder collaboration.
- Marketing governance and compliance.
The role combines writing and editing with campaign execution, product knowledge, digital communications and regulatory awareness.
Product Marketing Communications
The Marketing Communications Specialist will develop, write, edit and maintain marketing collateral relating to Glacier products.
The successful candidate will play an important role in creating and updating materials such as:
- Brochures.
- Sales collateral.
- Video scripts.
- Educational materials.
- Product explainer documents.
- Intermediary-facing communications.
The specialist will also drive production, review and approval processes involving legal, compliance and business sign-off.
Communication updates may be required when Glacier introduces product launches or enhancements or when legislative, regulatory or process changes occur.
Intermediary Communications
The position has significant responsibility for communications directed at financial intermediaries.
The successful candidate will develop targeted communications concerning areas such as new products, product amendments, legislative updates, process changes, product maturities, fee changes, digital tools and service enhancements.
The role also includes developing intermediary toolkits, sales-enablement materials, campaign assets and educational content.
Email campaigns, Glacier Fortnightly content, maturity notifications and product-launch communications may also form part of the position.
Digital Content and Website Management
Digital content is another important component of the position.
The successful candidate will collaborate with Glacier’s Digital team to create, maintain and update product content across platforms including Glacier Online, Sanlam Insights for intermediaries and other intermediary-facing digital channels.
The specialist must ensure that web content remains current, accurate and compliant.
Importantly for candidates with digital-marketing backgrounds, the vacancy specifically requires the application of SEO best practices where appropriate.
The position also supports website enhancements and digital-transformation initiatives.
Marketing Campaigns
The Marketing Communications Specialist will take a leading role in tactical and strategic marketing campaigns.
Campaigns may focus on client retention, product awareness, client education and intermediary enablement.
For client education, the specialist may develop content explaining financial concepts and product benefits across articles, emails, videos, social media and websites.
Campaign deliverables can include:
- Emails.
- Social media content.
- Articles.
- Advertorials.
- Videos.
- Website content.
- Marketing collateral.
- Thought-leadership content.
This makes the position particularly relevant to communications professionals with experience creating content across multiple digital and traditional formats.
Content Strategy and Editorial Management
The specialist will support the development and implementation of Glacier’s communication content plan.
Responsibilities include identifying communication opportunities aligned with business priorities and maintaining consistent messaging across channels.
The role also involves reviewing externally developed agency content and ensuring compliance with Glacier’s brand, tone and communication standards.
Existing content may be repurposed across different platforms and audiences.
Stakeholder Collaboration
The position requires extensive cross-functional collaboration.
The successful candidate will work with:
- Product Development.
- Sales and Distribution.
- Client Services.
- Compliance and Legal.
- Internal Marketing teams.
- External agencies.
Responsibilities also include editing and proofreading communications, supporting business projects from a communications perspective and reviewing correspondence intended for clients and intermediaries.
Marketing Governance and Compliance
Because Glacier operates within financial services, marketing communications must meet regulatory and governance standards.
The specialist must ensure communication materials comply with applicable regulatory requirements, industry standards, Treating Customers Fairly (TCF) principles and Sanlam and Glacier governance requirements.
The successful candidate will also coordinate approval and sign-off processes, maintain version control and content repositories and monitor communication accuracy across client touchpoints.
Technical Skills
Strong writing and editing abilities are central to this position.
Sanlam specifically identifies:
- Strong writing and editing skills.
- Ability to translate technical information into clear and engaging communication.
- Understanding of financial-services products and concepts.
- Website content-management experience.
- Campaign planning and execution.
- Project-management capability.
- MS Office proficiency.
The ideal candidate should be comfortable taking complex financial and regulatory information and adapting it for different audiences without sacrificing accuracy.
Ideal Candidate
Glacier describes the ideal candidate as a highly skilled communications professional capable of translating complex financial and regulatory information into compelling, audience-appropriate communications.
The candidate should combine technical-writing capabilities with marketing expertise and be able to build effective relationships across the business.
They should also be comfortable handling several communications projects and campaigns simultaneously.
Competencies and Attributes
The competencies identified in the vacancy include client focus, collaboration, teamwork, attention to detail, resilience, relationship building, sound judgement, planning, accountability and strong stakeholder relationships.
The preferred personal attributes include a positive and enthusiastic attitude, teamwork, ability to perform under pressure, honesty, integrity, respect and the ability to influence others and gain commitment.
Sanlam also seeks someone capable of working independently and demonstrating a proactive, can-do attitude.
Salary, Stipend or Funding Coverage
The official Sanlam vacancy does not specify a salary or salary range for the Marketing Communications Specialist position.
No salary estimate should therefore be presented as part of the advertised package.
Candidates should rely on information provided directly by Sanlam during the recruitment process concerning remuneration or benefits.
Documents Required
The supplied official vacancy does not specify a mandatory list of application documents.
Applicants should follow the requirements displayed on the Sanlam Careers application system.
As an editorial preparation tip, candidates should ensure their CV demonstrates relevant financial-services communications experience and provides clear examples of content development, editing, campaigns, website management or digital marketing where applicable.
How to Apply
Applications should be submitted through Sanlam’s official recruitment platform.
- Visit Sanlam Careers.
- Search for Marketing Communications Specialist.
- Confirm the location as Cape Town, Western Cape.
- Review the qualification and financial-services experience requirements.
- Log in to your existing candidate account or create a profile if required.
- Complete the application accurately.
- Upload or provide any supporting documents requested by Sanlam.
- Review your application.
- Submit it while the vacancy remains available.
Official vacancy:
Apply on the Official Sanlam Careers Website
The official vacancy is the application destination identified in the supplied source.
Closing Date
The supplied official advert does not specify a closing date for this vacancy.
Sanlam states that shortlisting will start after the application due date has been reached, but the actual due date is not provided in the supplied vacancy information.
Candidates should check the official application portal for current availability.
Application Tips
Tailor your CV around financial-services communications rather than presenting yourself solely as a general marketer. Financial-services experience is explicitly essential.
Show concrete examples of translating technical or complex information into clear customer, adviser or marketing communications.
If you have experience in investment, wealth management, retirement or life insurance, make it prominent because the advert identifies this background as highly advantageous.
Experience with SEO, website content, email campaigns, social media, technical writing, editing, campaign execution and financial-intermediary communications should also be highlighted where genuinely applicable.
Frequently Asked Questions
Where is the Marketing Communications Specialist position based?
The official vacancy lists Cape Town, Western Cape, South Africa.
How much experience is required?
The detailed requirements state approximately 3–5 years of communications experience. A separate qualification-and-experience field states a degree or diploma with 5–6 years of related experience.
Is financial-services experience required?
Yes. The vacancy explicitly states that financial-services experience is essential.
Does the role involve digital marketing?
Yes. It includes website content management, SEO, digital initiatives, email campaigns, social media and other digital content activities.
What is the closing date?
A closing date is not specified in the supplied official vacancy.
Official Source
Sanlam Group / Glacier by Sanlam — Marketing Communications Specialist
Advert date: 31 August 2026
Location: Cape Town, Western Cape, South Africa
Official vacancy:
Sanlam Marketing Communications Specialist Vacancy
Official careers portal:
Conclusion
The Glacier by Sanlam Marketing Communications Specialist vacancy offers an experienced communications professional the opportunity to work across product marketing, investment communications, digital content, intermediary engagement, campaigns and marketing governance. Based in Cape Town, the role requires a relevant degree or diploma and essential financial-services experience. Candidates with strong writing, editing, website and campaign skills should review the official vacancy and apply through Sanlam Careers while the position remains available.
Keywords
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