Exciting Role: Content Marketing Specialist Needed at World Vision
Exciting Role: Content Marketing Specialist Needed at World Vision
Content Marketing Specialist
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Locations: Quezon City, Philippines
Time Type: Full-time
Posted On: 12 Days Ago
Job Requisition ID: JR30673
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With over 70 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.
Come join our 33,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!
Exciting Role: Content Marketing Specialist Needed at World Vision
Key Responsibilities
1. Christ-Centered Commitment
- Ensure that a Christ-centered commitment is the foundational mandate of every digital marketing process.
A core aspect of our work is our commitment to Christ-centered values. This commitment guides all our marketing strategies and ensures that our mission remains aligned with our faith. As a Content Marketing Specialist, you will ensure that these values are reflected in every aspect of our digital marketing efforts. This includes being mindful of our tone, language, and the type of content we produce. By doing so, we maintain the integrity and authenticity of our organization, which is critical to building trust with our audience and supporters.
2. Strategy and Execution
- Creative Storytelling: Develop compelling narratives within World Vision’s brand standards. This includes creating digital media content, customer quizzes, educational modules, email copy, and more.
As a Content Marketing Specialist, you will be responsible for crafting stories that resonate with our audience and reflect the transformative impact of our work. This involves creating a variety of content that not only informs but also inspires and engages our supporters. Whether it’s through videos, quizzes, educational modules, or emails, your goal is to tell the stories of the children and communities we serve in a way that drives awareness and support.
- Content Creation: Conceptualize, shoot, produce, edit, schedule, and publish video and other multimedia content daily across various social media channels (Facebook, Instagram, TikTok, YouTube, etc.).
Creating content is at the heart of this role. You will need to be adept at using various multimedia tools to produce high-quality content that can be shared across multiple platforms. This means being hands-on with every stage of the content creation process, from conceptualization to publication. Your content should not only meet our brand standards but also be tailored to the specific platform to maximize engagement.
- Quality Assurance: Ensure timelines, deliverables, and quality expectations are met consistently.
Maintaining high standards of quality is crucial. You will be responsible for ensuring that all content is produced to the highest standards and delivered on time. This involves coordinating with various team members, managing deadlines, and continuously reviewing and refining the content to ensure it meets our objectives.
- Advanced Writing Skills: Write for various digital project channels (websites, emails, social media) and offline channels, ensuring clarity and engagement.
Writing is a significant part of this role. You must be able to adapt your writing style to different channels, ensuring that your message is clear, concise, and engaging. Whether it’s a detailed report for our website, a compelling email to our supporters, or a catchy social media post, your writing should always aim to engage and inform our audience.
- Content Repurposing: Refresh and repurpose existing content to extend its reach and relevance.
To maximize the impact of our content, you will need to be creative in how you repurpose existing materials. This could involve updating old blog posts with new information, turning a series of social media posts into a comprehensive article, or creating a video summary of a detailed report. By repurposing content, you ensure that our messages continue to reach and resonate with a broad audience.
- Brainstorming: Lead brainstorming sessions to suggest creative strategies and executions.
Collaboration is key to creativity. You will lead brainstorming sessions with the team to generate new ideas and strategies for our content. This involves encouraging participation, fostering a creative environment, and turning these ideas into actionable plans.
- Customer Journey: Advocate for target markets and enhance their customer journey through a multi-channel approach.
Understanding and improving the customer journey is essential. You will advocate for our target markets, ensuring that every touchpoint they have with our organization is positive and engaging. This involves analyzing the customer journey, identifying areas for improvement, and implementing strategies that enhance their experience.
- Troubleshooting: Address immediate project needs and resolve issues promptly.
In a fast-paced environment, issues can arise that require immediate attention. You will need to be proactive in identifying problems and effective in resolving them quickly to ensure that our projects stay on track and our content maintains its high quality.
- Story-Gathering: Participate in interviews with sponsors, former sponsored children, and registered children of World Vision to collect impactful stories.
Gathering stories from those we help is a vital part of our content strategy. You will conduct interviews with sponsors, former sponsored children, and registered children to collect their stories. These stories will be used to create compelling content that highlights the impact of our work and motivates others to support our mission.
3. Testing and Optimization
- Trend Awareness: Stay updated on trends and updates in digital platforms, applying relevant changes to published content.
The digital landscape is constantly evolving, and it is important to stay ahead of the curve. You will need to keep up-to-date with the latest trends and updates in digital marketing and apply these to our content strategy. This ensures that our content remains relevant and effective.
- Effectiveness Analysis: Analyze published content’s effectiveness, perform A/B testing, and optimize accordingly.
Measuring the effectiveness of our content is crucial to understanding what works and what doesn’t. You will analyze the performance of our content using various metrics, conduct A/B testing to compare different approaches, and optimize our strategy based on these insights. This data-driven approach ensures that our content continues to improve and meet our goals.
- Goal Setting: Set clear goals for every project and devise effective measurement strategies.
Setting clear, measurable goals is essential for tracking our progress and success. You will establish specific objectives for each project and determine the best ways to measure these goals. This helps to ensure that our efforts are focused and that we can clearly demonstrate the impact of our work.
4. Management
- Influencer Program: Collaborate with the brand team to identify on-brand creators for the Influencer program, manage gifting, asset briefs, and deliverables.
Influencers can play a significant role in extending our reach and impact. You will work with the brand team to identify influencers who align with our values and manage the logistics of our influencer program. This includes coordinating gifting, creating asset briefs, and ensuring that deliverables meet our standards.
- Consultant Management: Manage external consultants such as graphic designers and video editors.
In addition to our internal team, you will manage relationships with external consultants. This involves coordinating their work, providing clear briefs, and ensuring that their deliverables meet our expectations.
- Library Maintenance: Maintain video and audio libraries for easy access and reference.
A well-organized library of resources is essential for efficient content production. You will maintain our video and audio libraries, ensuring that all materials are easily accessible and properly cataloged.
5. Additional Duties
- Carry out other tasks as required and requested to support the wider team, especially during emergencies, fostering a flexible team approach.
Flexibility and teamwork are critical in our dynamic environment. You will take on additional tasks as needed to support the team, particularly during emergencies. This flexible approach helps ensure that we can respond effectively to any situation and continue to meet our goals.
Applicant Types Accepted
- Local Applicants Only
About Us
World Vision: Our vision for every child is life in all its fullness. Our prayer for every heart is the will to make it so.
As a global Christian relief, development, and advocacy organization, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.
Learn more about our work at wvi.org.
Our Culture
Our organizational culture reflects a “Partnership” of World Vision offices in 100 countries and 33,000+ staff working towards one vision: life in its fullness for every child.
A career with World Vision is a God-given calling, and we believe that every staff member has been brought to World Vision for God’s purposes. Whether working from home, in an office, or with children and community members, we celebrate and embrace each staff member’s diverse background and talents – knowing that together, we can make a difference. Together, #WeAreWorldVision.
Your Rewards
Our people are our greatest asset.
Each staff member brings their unique experience and God-given talents to the organization – and in return, World Vision provides employees with a competitive “Total Rewards” package tailored to the context in which they work.
Frequently Asked Questions (FAQ)
Have questions about applying to a job with World Vision?
See our Frequently Asked Questions here.
Top Keywords
- Content Marketing Specialist
- Digital Marketing
- Creative Storytelling
- Social Media Channels
- Quality Assurance
- Content Repurposing
- Brainstorming Sessions
- Customer Journey
- Troubleshooting
- Story-Gathering
- Testing and Optimization
- Trend Awareness
- Effectiveness Analysis
- Goal Setting
- Influencer Program
- Consultant Management
- Library Maintenance
- Additional Duties
- Local Applicants
- World Vision Culture
Deep Dive into Key Responsibilities
Christ-Centered Commitment
At the heart of World Vision’s mission is a deep commitment to Christian values. This Christ-centered approach influences all our actions and decisions, including our marketing strategies. By embedding these values in our digital marketing processes, we ensure that our content not only promotes our mission but also reflects our faith. This approach is fundamental to building trust with our audience and supporters, reinforcing the authenticity and integrity of our organization.
Your role as a Content Marketing Specialist involves ensuring that every piece of content we produce aligns with these values. This means being mindful of the language we use, the stories we tell, and the overall message we convey. By doing so, you help maintain the spiritual foundation of our work and ensure that our marketing efforts are true to our mission.
Strategy and Execution
Creative Storytelling
One of the most powerful tools in digital marketing is storytelling. At World Vision, we believe that sharing the stories of the children and communities we serve is the most effective way to communicate our impact. As a Content Marketing Specialist, you will craft compelling narratives that resonate with our audience and reflect the transformative power of our work.
This involves creating a wide range of content, from digital media to customer quizzes, educational modules, and email copy. Each piece of content should be designed to inform, inspire, and engage our supporters, helping them understand the importance of our mission and encouraging them to get involved.
Content Creation
Creating high-quality content is a key responsibility in this role. You will conceptualize, shoot, produce, edit, schedule, and publish multimedia content daily across various social media channels. This requires a strong understanding of each platform’s unique characteristics and audience, ensuring that your content is optimized for maximum engagement.
Your content should not only meet World Vision’s brand standards but also be tailored to the specific platform. This means understanding what types of content perform best on different channels and adapting your approach accordingly. Whether it’s a short, impactful video for Instagram or a detailed, informative post for Facebook, your goal is to create content that captivates and engages our audience.
Quality Assurance
Maintaining high standards of quality is essential to our success. You will be responsible for ensuring that all content is produced to the highest standards and delivered on time. This involves coordinating with various team members, managing deadlines, and continuously reviewing and refining the content to ensure it meets our objectives.
Quality assurance is about more than just meeting deadlines; it’s about ensuring that every piece of content we produce is effective, engaging, and aligned with our mission. By maintaining these high standards, you help to build and maintain the trust and support of our audience.
Advanced Writing Skills
Writing is a critical skill for a Content Marketing Specialist. You must be able to adapt your writing style to different channels, ensuring that your message is clear, concise, and engaging. Whether it’s a detailed report for our website, a compelling email to our supporters, or a catchy social media post, your writing should always aim to engage and inform our audience.
This requires a deep understanding of our audience and what motivates them. By crafting messages that resonate with our supporters, you help to build strong relationships and encourage continued support for our mission.
Content Repurposing
To maximize the impact of our content, it’s important to be creative in how we repurpose existing materials. This could involve updating old blog posts with new information, turning a series of social media posts into a comprehensive article, or creating a video summary of a detailed report. By repurposing content, you ensure that our messages continue to reach and resonate with a broad audience.
Repurposing content is about more than just saving time and resources; it’s about making sure that our most important messages are heard by as many people as possible. By finding new and innovative ways to share our stories, you help to extend the reach and impact of our work.
Brainstorming
Creativity thrives in a collaborative environment. You will lead brainstorming sessions with the team to generate new ideas and strategies for our content. This involves encouraging participation, fostering a creative environment, and turning these ideas into actionable plans.
Brainstorming is an essential part of the creative process, helping to generate new ideas and approaches that keep our content fresh and engaging. By leading these sessions, you help to ensure that our content continues to evolve and improve, meeting the changing needs and interests of our audience.
Customer Journey
Understanding and improving the customer journey is essential to our success. You will advocate for our target markets, ensuring that every touchpoint they have with our organization is positive and engaging. This involves analyzing the customer journey, identifying areas for improvement, and implementing strategies that enhance their experience.
By focusing on the customer journey, you help to build strong relationships with our supporters, ensuring that they feel valued and appreciated. This not only helps to retain existing supporters but also attracts new ones, helping to grow our base of support.
Troubleshooting
In a fast-paced environment, issues can arise that require immediate attention. You will need to be proactive in identifying problems and effective in resolving them quickly to ensure that our projects stay on track and our content maintains its high quality.
Troubleshooting is about more than just fixing problems; it’s about finding solutions that prevent issues from arising in the first place. By being proactive and effective in your approach, you help to ensure that our projects run smoothly and our content remains high quality.
Story-Gathering
Gathering stories from those we help is a vital part of our content strategy. You will conduct interviews with sponsors, former sponsored children, and registered children to collect their stories. These stories will be used to create compelling content that highlights the impact of our work and motivates others to support our mission.
Story-gathering is about more than just collecting information; it’s about connecting with people and sharing their experiences in a way that inspires and engages our audience. By telling these stories, you help to bring our mission to life and demonstrate the real impact of our work.
Testing and Optimization
Trend Awareness
The digital landscape is constantly evolving, and it’s important to stay ahead of the curve. You will need to keep up-to-date with the latest trends and updates in digital marketing and apply these to our content strategy. This ensures that our content remains relevant and effective.
Trend awareness is about more than just following the latest fads; it’s about understanding how changes in the digital landscape can affect our strategy and adapting accordingly. By staying informed and flexible, you help to ensure that our content continues to meet the needs and interests of our audience.
Effectiveness Analysis
Measuring the effectiveness of our content is crucial to understanding what works and what doesn’t. You will analyze the performance of our content using various metrics, conduct A/B testing to compare different approaches, and optimize our strategy based on these insights. This data-driven approach ensures that our content continues to improve and meet our goals.
Effectiveness analysis is about more than just tracking metrics; it’s about using data to inform our strategy and make better decisions. By analyzing the performance of our content and optimizing based on these insights, you help to ensure that our efforts are effective and our goals are met.
Goal Setting
Setting clear, measurable goals is essential for tracking our progress and success. You will establish specific objectives for each project and determine the best ways to measure these goals. This helps to ensure that our efforts are focused and that we can clearly demonstrate the impact of our work.
Goal setting is about more than just having a target to aim for; it’s about having a clear plan and strategy for achieving that target. By setting specific, measurable goals and determining the best ways to measure them, you help to ensure that our efforts are effective and our progress is clear.
Management
Influencer Program
Influencers can play a significant role in extending our reach and impact. You will work with the brand team to identify influencers who align with our values and manage the logistics of our influencer program. This includes coordinating gifting, creating asset briefs, and ensuring that deliverables meet our standards.
Managing an influencer program is about more than just finding people with a large following; it’s about finding individuals who truly align with our values and can authentically represent our brand. By carefully managing the logistics and ensuring that deliverables meet our standards, you help to ensure that our influencer partnerships are successful and effective.
Consultant Management
In addition to our internal team, you will manage relationships with external consultants. This involves coordinating their work, providing clear briefs, and ensuring that their deliverables meet our expectations.
Managing external consultants is about more than just outsourcing tasks; it’s about building relationships and ensuring that everyone involved understands and meets our standards. By coordinating effectively and providing clear guidance, you help to ensure that our projects are successful and our content meets our high standards.
Library Maintenance
A well-organized library of resources is essential for efficient content production. You will maintain our video and audio libraries, ensuring that all materials are easily accessible and properly cataloged.
Library maintenance is about more than just keeping track of files; it’s about ensuring that our team has easy access to the resources they need to produce high-quality content. By maintaining an organized and accessible library, you help to ensure that our content production process is smooth and efficient.
Additional Duties
Flexibility and teamwork are critical in our dynamic environment. You will take on additional tasks as needed to support the team, particularly during emergencies. This flexible approach helps ensure that we can respond effectively to any situation and continue to meet our goals.
Taking on additional duties is about more than just being flexible; it’s about being a team player and supporting your colleagues. By stepping up when needed and being willing to take on new tasks, you help to ensure that our team is effective and our projects are successful.
About Us
World Vision: Our vision for every child is life in all its fullness. Our prayer for every heart is the will to make it so.
As a global Christian relief, development, and advocacy organization, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.
Learn more about our work at wvi.org.
World Vision is committed to making a difference in the lives of children and communities around the world. Our work is guided by our Christian faith and our mission to help the most vulnerable. We believe that every child deserves to experience life in all its fullness, and we work tirelessly to make this vision a reality.
By joining World Vision, you become part of a global team dedicated to transforming lives and communities. Our work is challenging, but it is also incredibly rewarding. We see the impact of our efforts every day, in the smiles of children who have new opportunities and in the communities that are stronger and more resilient.
Our Culture
Our organizational culture reflects a “Partnership” of World Vision offices in 100 countries and 33,000+ staff working towards one vision: life in its fullness for every child.
A career with World Vision is a God-given calling, and we believe that every staff member has been brought to World Vision for God’s purposes. Whether working from home, in an office, or with children and community members, we celebrate and embrace each staff member’s diverse background and talents – knowing that together, we can make a difference. Together, #WeAreWorldVision.
At World Vision, we believe that our people are our greatest asset. We are committed to creating a work environment that supports and nurtures our staff, helping them to grow both personally and professionally. We value diversity and inclusion, recognizing that our differences make us stronger and more effective.
Our organizational culture is built on the principles of partnership and collaboration. We work together towards a common goal, supporting each other and sharing our strengths. This sense of community is at the heart of everything we do, and it is what makes working at World Vision such a unique and fulfilling experience.
Your Rewards
Our people are our greatest asset.
Each staff member brings their unique experience and God-given talents to the organization – and in return, World Vision provides employees with a competitive “Total Rewards” package tailored to the context in which they work.
At World Vision, we believe that our staff deserve to be rewarded for their hard work and dedication. We offer a comprehensive rewards package that includes competitive salaries, benefits, and opportunities for professional development. Our goal is to create a work environment where our staff feel valued and supported, and where they can thrive both personally and professionally.
Frequently Asked Questions (FAQ)
Have questions about applying to a job with World Vision?
See our Frequently Asked Questions here.
If you have any questions about applying for a job with World Vision, our FAQ section is a great place to start. We have compiled answers to some of the most common questions about our application process, benefits, and work culture. If you can’t find the information you’re looking for, our recruitment team is always available to help.
Top Keywords
Content Marketing Specialist, Digital Marketing, Creative Storytelling, Social Media Channels, Quality Assurance, Content Repurposing, Brainstorming Sessions, Customer Journey, Troubleshooting, Story-Gathering, Testing and Optimization, Trend Awareness, Effectiveness Analysis, Goal Setting, Influencer Program, Consultant Management, Library Maintenance, Additional Duties, Local Applicants, World Vision Culture.
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